Every industry looks crowded from the outside.
Too many founders. Too many creators. Too much competition.
Want to become a lifestyle creator? Too late. There are already thousands who seem more marketable than you.
Want to be a startup founder and tackle a big problem? Too hard. Others are already building the same thing — with more leverage, funding, or connections.
Want to invest in crypto? Too late. You should’ve bought $BTC ( ▼ 1.67% ) in 2013, $ETH ( ▼ 1.04% ) in 2017. Everyone says: “Don’t buy at the peak.”
The truth is — this is exactly why most people settle. Why 90% of us end up becoming the version of ourselves we promised we wouldn’t. Because the bar keeps rising. Every year there are more creators, more founders, more investors. It feels like a never-ending moving target.
But here’s the paradox: people are still making it.
Crypto is the perfect example of the saturation paradox.
In 2013, people said Bitcoin was already too expensive at $100.
In 2017, they said ETH had peaked.
In 2018, the markets crashed. Everyone said the industry was finished.
In 2022, another crash: FTX collapsed. Bitcoin lost three-quarters of its value.
And yet, every single cycle, new winners show up.
That’s the paradox: it looks oversaturated or “too difficult” from the outside, but inside, new doors are opening. If you waited for the “perfect” moment, you missed all three waves.
Each wave will inevitably have a peak and a trough.
The only wrong move is never starting.
So instead of throwing darts trying to guess the next wave or time the exact peak, the real play is to ride the wave and stay in the game.
Every cycle, the people who stick around — building, investing, creating — are the ones who catch the upside when the market flips.
Yes, each cycle resets — but it’s an upward-trending wave. Every trough starts higher than the last, which means competition only gets tougher the longer you wait.
And it’s happening again right now.
AI x crypto projects are launching daily.
Real-world assets (RWA) are finally moving onchain.
SocialFi and onchain media are gonna be the next internet.
Doesn’t matter what it is. Five years from now, people will say the same thing:
“I should’ve started back in 2025.”